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- Even if your food and service are superb, the chances of a first-time diner coming back again are only around 40%. This figure then rises slightly to 42% if they do come back a second time… but then jumps to a massive 71% after three visits! In other words… unless you can find a method to encourage every new diner to visit you three times, then there is less than a 50% chance of that diner ever returning, let alone becoming a regular customer!
- Achieving excellent visibility on Google as a local business has never been more critical for sustained growth and success. It has been reported that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local info, meaning that if it is not your business that is showing, it is one of your competitors.
- Consumers who used to rely on word-of-mouth recommendations now count on online reviews. Over 80% of consumers trust reviews as much as they trust recommendations from family and friends. One quick Google search is all they need to decide on your business.
The best and well-proven combination of marketing strategies for turning your visitors into loyal dinners.
Don't let your fear of failure stop you from realizing your dreams!
CATHERINE PULSIFER
